Real places. Real purpose.
Lead with stock landscape and drone footage, supplied satellite imagery and aerial views. Keep the reason for monitoring visible throughout.
Prepared for Lens / Upstream TechA clearer view.
A clearer view.
A more human story.
Two complementary films for the next evolution of Lens. Real landscapes, meaningful product moments, and a shared visual language built around the people who protect natural resources.
Prepared by Brian Breavard · Pixel Studios · November 10, 2026
LENS / CREATIVE DIRECTIONLAND → INSIGHT
Ground the technology
in the landscape.
in the landscape.
ILLUSTRATIVE DIRECTION / NOT PRODUCT UI01 / 02
02 filmsOne cohesive creative identity
Human voiceoverProfessional voice artist included
16:9 + 1:1Main films and square adaptations
January 2027Proposed delivery target
01 / What we heardThe landscape leads.
The landscape leads.
The technology earns its place.
Lens is refreshing its brand and introducing automated monitoring. The films need to make that evolution tangible for conservation organizations, land trusts, government agencies and geospatial professionals.
Useful intelligence.
Show the monitoring agent and AI-powered chat through recognizable Lens screens, connecting interface actions to practical insights and reports.
Human judgment at the center.
Use an approachable, optimistic and expert voice. Present AI as support for knowledgeable people making decisions about land.
Our creative guardrails: subtle motion, purposeful typography and selective animation. No character animation, science-fiction interfaces or original film crews.
02 / Two films, two clear jobsIntroduce the evolution.
Film 01 / Brand & solution$2,500 Film 02 / Product explainer$2,000
Introduce the evolution.
Then show how it works.
The next evolution of Lens
RECOMMENDED: 45 SECONDSA landscape-led story that moves from the challenge of understanding change to a more comprehensive monitoring solution. This is a solution introduction, rather than a brand reveal or feature tutorial.
00–10s
Begin with the land
Cinematic landscapes establish the stakes and the people responsible for stewarding them.
10–28s
Make change visible
Satellite and aerial comparisons introduce monitoring at scale, with restrained overlays and short UI glimpses.
28–45s
Move from understanding to action
Connect insights to confident decisions, closing with the refreshed Lens identity and an agreed call to action.
Meet automated monitoring
RECOMMENDED: 90 SECONDSA focused walkthrough of the monitoring agent and natural-language chat. Show how the features help users spot changes, investigate findings and communicate what matters.
00–15s
Frame a monitoring question
Introduce an approved land-monitoring scenario using real imagery and Lens interface elements.
15–65s
Show the workflow
Demonstrate the agent and chat through actual recordings or approved representative sequences, with clear visual emphasis.
65–90s
Turn findings into a useful outcome
End with a reviewed insight or report and a clear next step, keeping human interpretation central.
Story beats are initial creative recommendations. Specific feature behavior, UI states, claims and report outputs will be validated with the Lens product team before scripting.
Featured industry experience / BlackSkyWe’ve told stories
We’ve told stories
in your industry before.
Our BlackSky work gives us relevant experience in satellite imagery and analytics—the same broad space Lens operates in. That familiarity gives us a strong starting point for communicating geospatial products with clarity.
BlackSky / Satellite Imagery & Analytics
See our relevant industry work
Watch the full BlackSky video ↗Why this matters for Lens
- Experience presenting satellite imagery and analytical information
- A foundation for connecting complex technology to a clear audience benefit
- Relevant visual storytelling experience for a geospatial product
For Lens, we’ll apply that experience to a different story: natural-resource stewardship, real landscapes, recognizable product UI and human-led decisions.
BlackSky is a portfolio example of relevant industry experience. Lens will receive its own creative direction and production.
03 / Examples already sharedRelevant work.
Relevant work.
A starting point for the conversation.
Alongside the featured BlackSky work above, these are the other three examples shared with your team. Lens will have its own visual approach, grounded in your refreshed brand, imagery and product experience.
04 / Product Promo
Fire & Security AI Platform
A reference for making a complex platform understandable.
Watch on YouTube ↗04 / Proposed production scope
Two stories. A complete delivery set.
| DELIVERABLE | WHAT’S INCLUDED |
|---|---|
| 2 main films | One 45-second brand & solution film and one 90-second product explainer. These are our proposed runtime recommendations, adjusted from the brief’s suggested ranges. Primary 16:9 HD masters. |
| Professional human voiceover | A real professional voice artist for both films, with voice selection and tone approved before recording. Narration is included in the quoted prices. |
| Script to final sound | Creative development, scripts, storyboards, editing, motion graphics, on-screen typography, background music, sound mix and color finishing. |
| 1:1 square adaptations | A square version of each main film, with deliberate reframing and typography adjustments rather than a simple crop. Included in the quoted prices. |
| 2 social cutdowns — proposed | One approximately 30-second cutdown per film, supplied in 16:9 and 1:1. Final messages and lengths agreed during scripting. |
| Captions & exports | Captioned and clean versions of the agreed edits, plus English SRT subtitle files. Prepared for website, LinkedIn, email, sales and conference use. |
| Review rounds — proposed | 2 consolidated rounds at script, storyboard and first-edit stages for each film, followed by a final technical and caption check. |
Scope to confirm at kickoff: cutdown lengths, voice accent, caption styling, export specifications and stock selections. Additional versions, languages or changes to an approved direction can be scoped before work begins.
05 / Proposed January delivery planBuild the story early.
Build the story early.
Leave room for the product.
A proposed schedule from a November 16 kickoff to January 15 delivery. It allows product and brand assets to develop during production, with early decisions on narrative and visual direction.
Kickoff & asset audit
Confirm audiences, objectives, January launch date, product access and available assets. Shortlist landscape stock and professional voice talent.
Scripts & styleframes
Develop both narratives together. Review scripts, key frames, pacing and brand treatment before building the full edits.
Storyboards & UI lock
Approve storyboards and representative interface sequences. Target final brand assets and production-ready UI by December 11.
Voiceover & first edits
Record the approved narration and assemble the films. Share first edits for consolidated marketing and product review.
Review & polish
Resolve feedback, refine motion and sound, validate product accuracy and approve the main films.
Adapt & quality-check
Finish square versions, social cutdowns, captions and delivery exports for a coordinated January release.
| MILESTONE & WINDOW | WHAT YOU RECEIVE | REVIEW / APPROVAL |
|---|---|---|
| 1 · Nov 16–20 1 week | Creative brief, asset checklist, voice shortlist and confirmed production plan | Lens confirms goals, assets and review lead |
| 2 · Nov 23–Dec 4 2 weeks | Two scripts and shared visual styleframes | Marketing approves messages and visual direction |
| 3 · Dec 7–11 1 week | Storyboards, UI sequences and stock selections | Product validates features; Lens approves storyboard and asset lock |
| 4 · Dec 14–23 Production window | Recorded human narration and first edits of both films | One consolidated set of marketing and product feedback |
| Holiday review buffer Dec 24–Jan 3 | Planned buffer; no critical approvals assumed | Holiday availability confirmed at kickoff |
| 5 · Jan 4–8 1 week | Refined main films, final motion and sound | Lens approves both 16:9 masters |
| 6 · Jan 11–15 1 week | Square adaptations, cutdowns, captioned / clean exports and SRT files | Final technical checks and delivery by January 15, 2027 |
Dates are proposed, not booked. January delivery depends on kickoff, asset availability, holiday availability and consolidated feedback within 2 business days per review. If final UI or brand assets arrive later, we’ll agree a revised plan; the brief’s latest delivery window is February 2027.
06 / Your investmentOne cohesive production.
One cohesive production.
Two complementary films.
Developing the films together lets us share the visual language, stock research, narration direction and motion toolkit while giving each film its own purpose.
- Professional real human voiceover
- 16:9 masters and 1:1 square adaptations
- Proposed social cutdowns and review rounds above
- Music, motion graphics, captions and finishing
This is a video production proposal. No paid advertising or campaign management is included.
Production fee / Detailed breakdownExactly where the
Exactly where the
$4,500 investment goes.
Proposed allocation within the quoted fixed film prices. These are included production costs, not additional fees.
| PRODUCTION STAGE | FILM 01 / BRAND & SOLUTION | FILM 02 / PRODUCT EXPLAINER |
|---|---|---|
| Creative development & script | $350 | $250 |
| Storyboards & visual direction | $450 | $300 |
| Editing, motion & imagery / UI treatment | $850 | $700 |
| Professional human voiceover | $350 | $300 |
| Finishing & delivery package | $500 | $450 |
| Film total | $2,500 USD | $2,000 USD |
| Combined project total | $4,500 USD | |
Included in finishing & delivery: music and sound mix, color finishing, captions, technical checks, the agreed 1:1 square versions and proposed social cutdowns. The quoted total remains $4,500 USD.
07 / A practical collaborationUse your strongest assets.
Use your strongest assets.
Spend effort where it matters.
Lens / Upstream Tech provides
- Satellite and aerial imagery with usage rights
- Product recordings, access or approved design files
- Refreshed brand guidelines and graphic assets
- Marketing and product review, consolidated by one lead
Pixel Studios brings
- A shared narrative and visual system for both films
- Landscape stock selection instead of original filming
- Human voice direction and purposeful sound design
- UI emphasis, subtle transitions and readable social adaptations
What if our UI isn’t ready yet?
A finished interface isn’t required to get started. Share the app’s initial look and feel—early screens, wireframes, design files or brand references—and explain the intended workflow. We’ll create and animate simplified UI for the video, keeping it close to your product’s visual identity while removing detail that distracts from the message. Your team will review the screens and interactions before animation so the story remains clear and the features are represented accurately.
How will you keep the product accurate?
We’ll build around supplied recordings or approved representative interface sequences. The product team reviews functionality, language and claims at scripting and storyboard stages before the final animation.
How do we keep the work within budget?
Use one coordinated production for both films, a reusable typography and motion system, carefully selected stock landscapes, and planned square versions. Stock and music licenses will be checked for the agreed distribution channels before selections are finalized.
What happens if the UI or brand changes during production?
We can develop narrative and pacing with temporary assets. A storyboard and UI lock protects the delivery schedule; changes after approval are reviewed for time and scope before proceeding.
Pixel Studios × LensLet’s bring the next
Let’s bring the next
evolution of Lens into focus.
Would you have 15 minutes this week to discuss the creative direction, January timing and the final delivery set?
Brian Breavard · Pixel Studios
brian@pixelstudiosinc.com